Welcome to Life Fitness / Hammer Strength: Your Partner in Fitness Excellence

At Life Fitness / Hammer Strength, we embody a unique duality that sets us apart in the fitness industry. As a single, unified company, we proudly present two world-class brands: Life Fitness and Hammer Strength. Together, we offer an unparalleled range of fitness solutions that cater to all your cardio and strength training needs.

Life Fitness: Innovation and Quality

Life Fitness is synonymous with innovation and quality in the cardio and strength training arena. Our cutting-edge equipment is designed to inspire and motivate, helping your exercisers achieve their fitness goals with ease and efficiency. From state-of-the-art treadmills, like our new Symbio™ line, to versatile strength machines, Life Fitness provides the equipment and solutions you need to elevate your workout facility. 

Hammer Strength: Power, Durability, and Rigorous Testing

Hammer Strength stands as a testament to raw power and durability. Renowned for our plate-loaded equipment, we dominate the strength training category with machines that are built to withstand the most intense training workouts. Trusted by athletes, coaches, and fitness enthusiasts worldwide, Hammer Strength is the go-to brand for those who demand the best in strength training.

Testing is the foundation of reliable design. Our reliability and validation team starts testing products very early on in the process and continues right through to validation by testing up to decades worth of heavy use to ensure our products won’t break. We don’t believe in simply following industry standards; we set the standard to ensure our customers, and their exercisers succeed on all fronts.

A Complete Fitness Solution

By integrating the best of both brands, Life Fitness / Hammer Strength provides a comprehensive fitness solution under one roof. Whether you’re looking to outfit a commercial gym, a corporate wellness center, or a specialized training facility, we are your single-source vendor for top-tier cardio and strength equipment. Our combined expertise ensures that you receive the highest quality products and services to meet your fitness needs. 

You may not realize this but every day, exercisers in 200+ countries log more than one million workouts on our connected fitness equipment, proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. Digital innovations have been fundamental to us since the very beginning, as we understand innovation and technology go hand in hand. As a digital-first company, we lean into our Digital Solutions to enhance user experience, prolong the lifespan of our equipment, and empower our customers to make data-driven decisions.

Serving Diverse Markets

Life Fitness and Hammer Strength cater to a wide range of markets, ensuring that our fitness solutions are accessible to various segments across the globe. We proudly serve health clubs, hospitality, multi-unit homes, military, home gyms, athletics, education, and corporate/medical wellness. Our versatile equipment and tailored solutions are designed to meet the unique needs of each market, providing exceptional value and performance.

Join Us in Elevating Fitness Experiences

Join us in our mission to elevate fitness experiences and drive success in your fitness endeavors. With Life Fitness and Hammer Strength, you’re not just investing in equipment; you’re investing in a legacy of excellence and performance. Together, we can help you achieve your facility’s fitness goals and create a healthier, stronger future.